NECESSARY OF SEARCH ENGINE OPTIMIZATION (SEO)

What is SEO?

SEO stands for Search Engine Optimization and is a practice adopted by site owners who want to increase the amount of traffic they receive from search engines like Google, Yahoo!, and so on. It works by improving internal and external factors to achieve a higher position on search engines on search results pages (SERPS). SEO is all the rage these days. They have always been and will always be. This is because the search engine is a big player and the reason why so many are succeeding online.

The first reason people take care with optimizing for the search engine is because they want their business to appear in the organic search listings. This makes it free and effective. This is effective only if you are appearing on the first page or at least, the top three pages. You can purchase advertising of course, but these cannot beat the organic listings and are less effective in encouraging visitors to click.

When you optimize your site, you pay attention to the title tag, Meta tags and description tags. You also need to optimize what is on the page and again, you start with the title, body and then description tags.

Give special consideration to the title because it is what appears first. This is true for both humans and the search engine. Describe the title as accurately as possible for both your web-page as well as the content on that page. Do this for every web-page.

Why is it necessary to use SEO?

SEO can be a time consuming process and I have heard many webmasters asking the question "Do we really require SEO?” The actual question to be asked is' Do I want people who visit my site? You could have a great site and spend all your time adding things to it, but if no one is visiting, it is worthwhile to continue doing? The fact is that when people want something on the Internet, they look in the search engines. If your site is not listed or is low in SERPS then you probably do not get many visitors. The bottom line is traffic from search engines can make or break your site, to invest time or money on SEO is a must for anyone wishing to have a successful web site.

Necessary SEO Objects

"Objects" are a term derived from web design talk for code that is added to your site to create a matchless function. A good instance is a web counter, which tells you how many people have visited your site.

A more sophisticated site object would be an RSS feed, which allows you to access news feed from another source. The idea is you cut and paste the code into your site and the information changes on a day-to-day basis as it is fed to one of your blog pages.

Another common object is a web ring or blogging form. This is a cheap way to draw traffic to your site. You simply join a ring of sites that have topics similar to yours and when people surf they have the option of clicking through a series of related blogs to get as much information about their site as possible.

For more information please visit our site: http://kilobytes.in

SEO FOR STARTUP BUSINESS

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Search Engine Optimization has come to acquire great importance today due to increased online activity and growing e-commerce. SEO becomes all the more crucial for any start-up Business with low level of brand awareness and limited advertising budget. For a start-up, resources are always a matter of concern and allocating the right resources at the right place is what makes or breaks them. So if you are a start-up business and are contemplating whether to take the SEO route or not, here are 2 slabs to guide you in your decision.

Slab 1: You are a start up with a product which has very low awareness i.e. your potential customers are not aware of either your brand or what you are selling. In a traditional PLC curve your product would be located at the leftmost corner. You are in the ‘introduction’ phase and you need to create awareness both for your product and brand.

Slab 2: You are a Start-up but there is already substantial market awareness about the product you are selling i.e. you are new but your product is not. In a traditional PLC curve, your product will be located in the “Growth” phase but there is very low level of awareness about your Brand per say.

In the 21st century the Internet is no longer a separate and alien piece of technology, it is an integral part of any business, no matter the niche. The opportunities that the web offers the start-up business owner are tremendous, as long as you know how to make the most of them. Here are just a few of the ways any start up business owner can leverage the power of the Internet in their favour.  No one is suggesting that you get a degree in internet marketing but at least become familiar with some of the better SEO (search engine optimization) techniques and then actually use them.

Even the best website is only effective if people can find it, so be sure you have incorporated SEO (search engine optimization) tools into the site itself. Using the right key words (the words people will use to find your business) in the right places, including metatags for the pages and labels on the images, and signing up for the best internet directories provide a good start to getting your site found by the major search engines. While these factors are certainly not comprehensive requirements for a good website, they are very common errors that occur with small business websites that keep the site from being effective. Get your name out there. Use every legitimate means to encourage website visitation. This includes Pay Per Click advertising, Adsense, Meta Titles and Search Engine Optimization (SEO). Now coming to the cost factor of Search Engine Optimization, it is cheaper than most forms of traditional advertising. True your marketing budget is limited, but you do need to make a trade-off in the right direction at the right time!

SEO is not for only small business out there. However, being a small-scale business has many advantages in terms of incorporation with SEO. Even experts say that SEO is perfect for small businesses. SEO is perfect for small businesses because SEO can greatly benefit business owners who cannot afford costly regular advertising methods. Obviously, many of these business owners do not have the financial resources to try the conventional way of selling a product. SEO is an affordable way of introducing a brand, making a network, selling a product, and gaining massive amounts of profit.

For more information please visit our site: http://kilobytes.in

HOW NOT TO GET YOUR WEBSITE BLACKLISTED BY SEARCH ENGINES?

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If you own a website then we all know your worst fears. The fear of your website getting blacklisted by search engines will always be top on your list. Here are a few things that you should avoid to ensure that your website does not get blacklisted by Search Engines and what is it that you need to do to keep your website safe.

Cloaking: This is a technique where content packed with keywords is shown to search engines while at the same time a totally different piece of content is shown to the users. It’s like a cheat to rank higher on search engines but if you’re website gets caught in action; expect it to be blacklisted almost instantly.

Paid links: This was one of the stress-free ways to rank your website higher in search engines. But after the certain algorithm updates, this has become a hitch for most of the websites using this technique. In Fact there have been several reports of some popular websites being affected after search engines penalizing use of paid links.

Piracy: Search Engines have become extremely tough with regards to restricting piracy. If you put up any content that results in copyright infringement then you can have your website blacklisted. Take a look at the below screenshot for websites that have been taken off the Google Search pages due to complaints from DMCA[ Digital Millennium Copyright Act aims to criminalize unauthorized distribution of copyrighted content].

In response to a complaint we received under the US Digital Millennium Copyright Act, we have removed 1 result(s) from this page. If you wish, you may read the DMCA complaint that caused the removal(s) at ChillingEffects.org.

Keyword Stuffing: There is a difference between the right amount of keywords and too many keywords. If you fall into the second category then your website will be considered as spam and yes you can expect your website to be blacklisted. Search engine algorithms have become smart enough to identify this.

Duplicate/Low Quality content: Search engines are giving websites with relevant and high quality content higher preferences so that the search results are accurate and useful for the users. Other websites with duplicate and low quality content are either pushed to the back of the rankings or simply blacklisted. This is totally different from piracy as the content might not be copyright protected but it is still considered stealing someone else’s ideas.

Violating Adsense policies: A maximum of 3 ad standard units are allowed on one webpage. Exceeding the threshold limit could result in Google considering your website as spam and will not only blacklist your website but also restrict your Adsense account [No more money for you].

Automated content: There are many websites that rely on automated software and scripts to generate content. This type of technique is considered as spam by Search Engines and websites using this technique for content creation are generally blacklisted.

Backlinks from adult/spam content websites: Backlinks are very good for your website. Search Engines are however very particular about from where these backlinks are coming from. Trust worthy and reputed websites are fine but backlinks from spammy and adult content driven website is surely going to get your website blacklisted.

Well after looking at all the points it is clear that the only way to top the search engine rankings is to simply do the right thing. For more information please visit our site: http://kilobytes.in

RESPONSIVE WEBSITE DESIGN

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Many times we have come across a website that when viewed in one browsing medium, it appears brilliant and mind-blowing; but as soon as the browsing medium changes, the website loses its brilliance. As the browsing mediums are increasing day by day, having a website optimized for only one medium is not at all enough. This is where Responsive Web Designing comes into picture.

Benefits of Responsive Website Design are many. But the following 5 are the most important ones:

1. Optimized Viewability Across any Screen: Just as the name suggests Responsive Website Design enables the website to respond to the screen on which it is being viewed, by resizing itself. Thus, the website remains perfect, has no annoying borders or cropped content. The viewer’s experience of browsing remains constant throughout, even if the screens change from PC to Smartphone or tablet to laptop. The irritation that a viewer finds in navigating through non-responsive, non-self-adjusting websites is removed and creates a user-friendly ambience.

2. Increase in Visitors: Obviously, if screen size doesn’t negatively impact a website’s performance, the viewer is bound to visit more and more. The website then becomes easily the more preferable option irrespective of the screen size as it remains user-friendly and can be viewed brilliantly. If my experience of navigating through the website on one screen is bad, I wouldn’t prefer to visit the website again, even if the screen has changed. Responsive Website Design provides a continuity of good experience and thereby luring the visitor again and again. It also leads to more publicity and hence more visitors.

3. Growth in Sales: Now-a-days, browsing internet through tablet or smartphone while on move is like second nature. A visitor is also very likely to buy products online on economic websites or hire services of some enterprise through its websites, just for a smartphone or tablet. A responsive website allows the consumer to have full comfort on smaller screens even while on move. This way the consumer doesn’t have to wait to access a website only on a personal computer. The ease of access, increase in comfort and immediate facility garners those consumers who could have dropped the idea of purchase because of the waiting period. Growth in sales is a sure shot side effect.

4. More Conversion Rate: It directly converts leads into sales because the services or products are offered so effectively. Compared to its unresponsive counterpart, it offers much higher conversion rate. This boosts the economy of an enterprise and contributes greatly to its overall growth.

5. Optimized for searches:  The most used search engine prefers and recommends Responsive Websites as it focuses on providing relevant, useful and suitable results to its users. Other search engines too have same criteria. Responsive Websites are optimized for searches and this reduces the efforts needed to optimize a website.

A website is a stale investment if it doesn’t bring in more footfalls, gives higher conversion rate, doesn’t reflect in search engines and irritates the viewer by changing as per screen size. With exponentially growing browsing mediums, easy access to internet and more and more users; Responsive Web Designing is no longer a luxury but the need of the hour for every enterprise that aims for growth and success.

For more information please visit our site: http://kilobytes.in

WHAT IS RESELLER HOSTING?

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Reseller hosting is where you are given a certain amount of bandwidth and disk space just like any other regular web hosting plan, but instead of only having one cPanel (control panel) for each domain, you can create many cPanels accounts thereby hosting many domain names on one reseller account.

Reseller accounts are good for web designers or people who want to start their own hosting company but don’t want to take on the costs of managing a dedicated server etc. Taking Reseller is a better option as compared to virtual private servers or renting dedicated servers to start your own host because it will save you a significant amount of money. If you were to rent dedicated servers, you would also need to pay for things like cPanel, script installers, web page builders and other add-ons. This can add up very quickly making your monthly cost go into thousands of rupees.

When looking for a company to provide you with your reseller account, there are a few things you should look for and take into consideration before buying. One very important thing you should always consider while searching for host is support. You want them to offer 24/7 support so they can assist you with any problems or issues you have at any time of the day and even on holidays. 24/7 support is offered by most hosts today so it shouldn’t be very hard to find. Keep in mind that you would need to provide support to your own customers and your reseller company will not directly provide support to your customers.

For more information please visit our site: http://kilobytes.in