Article Source: http://kilobytes.in/responsive-website-design-mumbai-india
Many times we have come across a website that when viewed
in one browsing medium, it appears brilliant and mind-blowing; but as soon as
the browsing medium changes, the website loses its brilliance. As the browsing
mediums are increasing day by day, having a website optimized for only one
medium is not at all enough. This is where Responsive Web Designing comes into
picture.
Benefits of Responsive Website Design are many. But the
following 5 are the most important ones:
1. Optimized Viewability Across
any Screen: Just as the name suggests Responsive Website Design
enables the website to respond to the screen on which it is being viewed, by
resizing itself. Thus, the website remains perfect, has no annoying borders or
cropped content. The viewer’s experience of browsing remains constant
throughout, even if the screens change from PC to Smartphone or tablet to
laptop. The irritation that a viewer finds in navigating through
non-responsive, non-self-adjusting websites is removed and creates a
user-friendly ambience.
2. Increase in Visitors:
Obviously, if screen size doesn’t negatively impact a website’s performance,
the viewer is bound to visit more and more. The website then becomes easily the
more preferable option irrespective of the screen size as it remains
user-friendly and can be viewed brilliantly. If my experience of navigating
through the website on one screen is bad, I wouldn’t prefer to visit the
website again, even if the screen has changed. Responsive Website Design
provides a continuity of good experience and thereby luring the visitor again
and again. It also leads to more publicity and hence more visitors.
3. Growth in Sales:
Now-a-days, browsing internet through tablet or smartphone while on move is
like second nature. A visitor is also very likely to buy products online on
economic websites or hire services of some enterprise through its websites, just for a
smartphone or tablet. A responsive website allows the consumer to have full
comfort on smaller screens even while on move. This way the consumer doesn’t
have to wait to access a website only on a personal computer. The ease of
access, increase in comfort and immediate facility garners those consumers who
could have dropped the idea of purchase because of the waiting period. Growth
in sales is a sure shot side effect.
4. More Conversion Rate:
It directly converts leads into sales because the services or products
are offered so effectively. Compared to its unresponsive counterpart, it offers
much higher conversion rate. This boosts the economy of an enterprise and
contributes greatly to its overall growth.
5. Optimized for searches:
The most used search engine prefers and recommends Responsive Websites as it
focuses on providing relevant, useful and suitable results to its users. Other
search engines too have same criteria. Responsive Websites are optimized for
searches and this reduces the efforts needed to optimize a website.
A website is a stale investment if it doesn’t bring in
more footfalls, gives higher conversion rate, doesn’t reflect in search engines
and irritates the viewer by changing as per screen size. With exponentially
growing browsing mediums, easy access to internet and more and more users;
Responsive Web Designing is no longer a luxury but the need of the hour for
every enterprise that aims for growth and success.
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