Article Source: http://kilobytes.in/seo-for-startup-business
Search Engine
Optimization has come to acquire great importance today due to increased
online activity and growing e-commerce. SEO becomes all the more crucial for
any start-up Business with low level of brand awareness and limited advertising
budget. For a start-up, resources are always a matter of concern and allocating
the right resources at the right place is what makes or breaks them. So if you
are a start-up business and are contemplating whether to take the SEO route or
not, here are 2 slabs to guide you in your decision.
Slab 1:
You are a start up with a product which has very low awareness i.e. your
potential customers are not aware of either your brand or what you are selling.
In a traditional PLC curve your product would be located at the leftmost corner.
You are in the ‘introduction’ phase and you need to create awareness both for
your product and brand.
Slab 2:
You are a Start-up but there is already substantial market awareness about the
product you are selling i.e. you are new but your product is not. In a
traditional PLC curve, your product will be located in the “Growth” phase but
there is very low level of awareness about your Brand per say.
In the 21st century the Internet is no longer a separate
and alien piece of technology, it is an integral part of any business, no
matter the niche. The opportunities that the web offers the start-up business
owner are tremendous, as long as you know how to make the most of them. Here
are just a few of the ways any start up business owner can leverage the power
of the Internet in their favour. No one is suggesting that you get a
degree in internet marketing but at least become familiar with some of the
better SEO (search engine optimization) techniques and then actually use them.
Even the best website is only effective if people can
find it, so be sure you have incorporated SEO (search engine optimization)
tools into the site itself. Using the right key words (the words people will
use to find your business) in the right places, including metatags for the pages
and labels on the images, and signing up for the best internet directories
provide a good start to getting your site found by the major search engines.
While these factors are certainly not comprehensive requirements for a good
website, they are very common errors that occur with small business websites
that keep the site from being effective. Get your name out there. Use every
legitimate means to encourage website visitation. This includes Pay Per Click
advertising, Adsense, Meta Titles and Search Engine Optimization (SEO). Now coming to the cost factor of
Search Engine Optimization, it is cheaper than most forms of traditional
advertising. True your marketing budget is limited, but you do need to make a trade-off
in the right direction at the right time!
SEO is not for only small business out there. However,
being a small-scale business has many advantages in terms of incorporation with
SEO. Even experts say that SEO is perfect for small businesses. SEO is perfect
for small businesses because SEO can greatly benefit business owners who cannot
afford costly regular advertising methods. Obviously, many of these business
owners do not have the financial resources to try the conventional way of
selling a product. SEO is an affordable way of introducing a brand, making a
network, selling a product, and gaining massive amounts of profit.
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